Get my latest book Copywriting 101: How To Write Great Copy That Makes Money available now on Amazon! One of the most important skills that you can learn as far as making money is concerned is the skill of copywriting. Regardless… Continue Reading
Writing good copy is more of a science than it is an art. I know that’ll burst some bubbles but it’s the truth. This isn’t to say that there isn’t room to creativity but creativity must be sacrificed when it… Continue Reading
If you really want to know the ins and out of something then it pays to dissect it down to it’s most basic forms. Good copywriting is no exception. Something that I encourage every copywriter to do (in addition to… Continue Reading
It’s the benefits that sell a product or service not the features. Every basic copywriter knows this yet not all know how to include benefits into their sales letters in the right way. Many will just throw them about or… Continue Reading
If you have a product that you sell through a website and you’re interested in making the most money from that product then you better have a sales letter for it. Not only that but a sales letter the has… Continue Reading
If you’ve never heard of Joseph Sugarman and you own or operate a business you are doing yourself a disservice. Joseph Sugarman is one of the copywriting greats and is perhaps most famously known for the Blu Blocker sunglasses which… Continue Reading
Recently I wrote a post titled Learn These Three Skills…And Never Worry About Money Again that you need to read before reading this post to have any idea what is I’m talking about. But in that post I went over… Continue Reading
There is a “psychology” behind money if you will. There is a science to the getting of money believe it or not. Most people think money is some unexplained thing that responds only to “luck”. This type of thinking is… Continue Reading
Copywriting is perhaps the most lucrative field there is, especially for someone who doesn’t feel like wasting four years of their lives at university. Especially when those four years could have been better spent working on one’s own business or… Continue Reading
Gary Halbert once said something to the effect of that learning copywriting was like being able to print money, and he wasn’t far off. They say the hardest part of most journeys are the first few steps. While I don’t… Continue Reading